Business-to-business marketing / (Record no. 39993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01660nam a22002415i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113215904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201209s2020 caua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781526494399 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4 BRE |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brennan, David Ross, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Business-to-business marketing / |
| Statement of responsibility, etc | Ross Brennan, Louise Canning & Raymond McDowell. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Thousand Oaks : |
| Name of publisher, distributor, etc | SAGE Publications, |
| Date of publication, distribution, etc | ©2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 405pages |
| Other physical details | ill., col., |
| Dimensions | 25cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Include bibliographical references and index<br/> |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the fifth edition: Coverage throughout of digital transformation and social responsibility in business markets 'Scenario' boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. Examples and case studies covering ethics and bribery, circular economy, machine learning, artificial intelligence and blockchain to reflect developments in the b2b marketing environment Further and updated company content, including brands such as Barry Callebaut, Embraer, Flokk, Givaudan, ING, Ingersoll Rand and Pret-a-Manger. Updated online resources, including author-selected SAGE journal articles and videos supporting each chapter"-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business & Management -- |
| General subdivision | Marketing; |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canning, Louise, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McDowell, Raymond, |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 09/12/2020 | EMO-I-044324 PUR/2020/10001 | 212.98 | 1 | 658.4 BRE | 08643 | 07/05/2021 | 15/04/2021 | 1 | 18/09/2020 | Books |
