Persuasive copywriting : (Record no. 38453)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00698nam a2200229 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113215800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191127s2019 enka 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483661 |
| Qualifying information | (paperback) |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 659.132 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maslen, Andy, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Persuasive copywriting : |
| Remainder of title | cut through the noise and communicate with impact / |
| Statement of responsibility, etc | Andy Maslen. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | KoganPage, |
| Date of publication, distribution, etc | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Persuasion (Psychology) |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Ebook version : |
| International Standard Book Number | 9780749483678 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 29/11/2019 | KINO-41050 PUR/2019/11002 | 135.00 | 2 | 2 | 659.132 MAS | 08384 | 12/05/2022 | 06/04/2022 | 1 | 27/11/2019 | Books |
