Essentials of media planning : (Record no. 3041)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00745nam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250113213759.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 870807s1987 ilua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844230190 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.111 BAR/C1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Barban, Arnold M. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of media planning : |
| Remainder of title | a marketing viewpoint / |
| Statement of responsibility, etc | Arnold M. Barban, Steven M. Cristol, Frank J. Kopec. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lincolnwood, Ill., U.S.A. : |
| Name of publisher, distributor, etc | NTC Business Books, |
| Date of publication, distribution, etc | c1987. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 160 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographies and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cristol, Steven M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kopec, Frank J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - ENGLISH COLLECTION | HCUC LIBRARY - ENGLISH COLLECTION | Open Shelf | 01/01/2000 | USM38577 | 43.00 | 3 | 659.111 BAR/C1 | 02352 | 06/01/2020 | 12/12/2019 | 1 | 03/12/2013 | Books |
