MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02140cam a2200241 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250113215523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
181005t2015 nyu 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780415716284 (pbk) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
HCC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
659.2 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Doorley, John. |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Reputation management : |
| Remainder of title |
the key to successful public relations and corporate communication / |
| Statement of responsibility, etc |
John Doorley and Helio Fred Garcia. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Routledge, Taylor & Francis Group, |
| Date of publication, distribution, etc |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxiii, 408 pages ; |
| Dimensions |
26 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in organizations. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Garcia, Helio Fred. |
| Relator term |
author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
