MARC details
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17320nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20250113215046.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
140404b2014 caua|||| b||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781452256573 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.23072 BER |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Berger, Arthur Asa. |
| 245 10 - TITLE STATEMENT |
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| Title |
Media and communication research methods : |
| Remainder of title |
an introduction to qualitative and quantitative approaches / |
| Statement of responsibility, etc |
Arthur Asa Berger. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
3rd. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Los Angeles : |
| Name of publisher, distributor, etc |
SAGE, |
| Date of publication, distribution, etc |
c2014. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxii, 365 p. : |
| Other physical details |
ill. ; |
| Dimensions |
23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Table of Contents<br/><br/>Preface to the Third Edition xv<br/>Acknowledgments xvii<br/>Introduction 1 (10)<br/> Round Up the Usual Suspects 1 (3)<br/> Applying the Focal Points Model to Media 4 (1)<br/> How I Became a Man Without Quantities 5 (1)<br/> Data Man Versus Data-Free Man 5 (2)<br/> Kinds of Questions Researchers Ask 7 (1)<br/> Conclusions of a Man Without Quantities, 8 (1)<br/> Who Is Also a Practicing Theoretician<br/> Introduction: Applications and Exercises 9 (2)<br/> PART I GETTING STARTED 11 (40)<br/> 1 What Is Research? 13 (22)<br/> We All Do Research, All the Time 14 (1)<br/> Scholarly Research Is Different From 15 (1)<br/> Everyday Research<br/> Cultural Studies and Research 16 (2)<br/> Nietzsche on Interpretation 18 (2)<br/> Problem of Certainty 20 (1)<br/> Diachronic and Synchronic Research 20 (2)<br/> The Way the Human Mind Works 22 (3)<br/> Overt and Covert Oppositions 25 (1)<br/> Quantity and Quality in Media Research 26 (2)<br/> Media and Communication 28 (1)<br/> Why a Book That Teaches Both 29 (1)<br/> Methodologies?<br/> Considering Research Topics 30 (1)<br/> What Is Research? Applications and 31 (1)<br/> Exercises<br/> Conclusions 31 (1)<br/> Further Reading 32 (3)<br/> 2 Library Searches 35 (16)<br/> Why Library Research Is So Important 36 (1)<br/> Search Strategies 37 (2)<br/> Doing a Literature Review 39 (1)<br/> Primary and Secondary Research Sources 39 (1)<br/> Sources for Library Research in Media and 40 (2)<br/> Communication<br/> Other Sources of Information 42 (3)<br/> Searching the Internet or the Game of 45 (2)<br/> "Find the Info If You Can!"<br/> Analyzing Methodology in Research Articles 47 (1)<br/> Library Searches: Applications and 48 (1)<br/> Exercises<br/> Conclusions 48 (1)<br/> Further Reading 49 (2)<br/> PART II METHODS OF TEXTUAL ANALYSIS 51 (104)<br/> 3 Semiotic Analysis 53 (28)<br/> Saussure's Division of Signs Into 55 (2)<br/> Signifiers and Signifieds<br/> Semiotics of Blondeness 57 (1)<br/> Semiotics and Society 58 (1)<br/> Peirce's Trichotomy: Icon, Index, and 59 (1)<br/> Symbol<br/> Allied Concepts 60 (4)<br/> Clotaire Rapaille on Culture Codes 64 (1)<br/> Semiotics in Society: A Reprise 65 (2)<br/> Syntagmatic Analysis of Texts 67 (3)<br/> Paradigmatic Analysis of Texts 70 (1)<br/> Humpty Dumpty: A Paradigmatic Analysis 71 (1)<br/> Applications of Semiotic Theory 72 (3)<br/> Paul Ekman on Facial Expression 75 (1)<br/> Semiotics: Applications and Exercises 76 (2)<br/> Conclusions 78 (1)<br/> Further Reading 78 (3)<br/> 4 Rhetorical Analysis 81 (22)<br/> Aristotle on Rhetoric 82 (2)<br/> Rhetoric and the Mass Media 84 (2)<br/> A Brief Note on the Communication Process 86 (2)<br/> Certeau on Subversions by Readers-and 88 (1)<br/> Viewers<br/> Applied Rhetorical Analysis 89 (1)<br/> A Miniglossary of Common Rhetorical 90 (2)<br/> Devices<br/> Other Considerations When Making 92 (1)<br/> Rhetorical Analyses<br/> A Sample Rhetorical Analysis: A Saturn 93 (2)<br/> Advertisement<br/> Rhetorical Analysis of the Visual Image 95 (4)<br/> Images in Narrative Texts 99 (1)<br/> Rhetorical Analysis: Applications and 100 (1)<br/> Exercises<br/> Conclusions 100 (1)<br/> Further Reading 101 (2)<br/> 5 Ideological Criticism 103 (30)<br/> Mannheim's Ideology and Utopia 104 (1)<br/> Defining Ideology 104 (2)<br/> Marxist Criticism 106 (2)<br/> Roland Barthes on Mythologies 108 (1)<br/> The Problem of Hegemony 109 (1)<br/> The Base and the Superstructure, False 109 (2)<br/> Consciousness, and the "Self-Made Man and<br/> Woman"<br/> Post-Soviet Marxist Criticism 111 (1)<br/> Basic Ideas in Marxist Criticism 111 (1)<br/> A Marxist Interpretation of the Fidji 112 (4)<br/> "Snake" Advertisement<br/> John Berger on Glamour 116 (1)<br/> Identity Politics 117 (1)<br/> Feminist Criticism of Media and 118 (3)<br/> Communication<br/> The Social Conception of Knowledge 121 (1)<br/> Phallocentric Theory: The Physical Basis 122 (1)<br/> of Male Domination<br/> Political Cultures, the Media, and 123 (4)<br/> Communication<br/> Pop Cultural and Media Preferences of the 127 (2)<br/> Four Political Cultures<br/> Ideological Criticism: Applications and 129 (1)<br/> Exercises<br/> Conclusions 129 (1)<br/> Further Reading 130 (3)<br/> 6 Psychoanalytic Criticism 133 (22)<br/> Freud's Contribution 135 (1)<br/> The Unconscious 135 (1)<br/> The Oedipus Complex 136 (2)<br/> Human Sexuality 138 (1)<br/> The Id, Ego, and Superego 139 (2)<br/> Defense Mechanisms 141 (1)<br/> Martin Grotjahn on Horror 142 (1)<br/> Symbols 143 (2)<br/> Cell Phones and the Psyche: Applying the 145 (2)<br/> Theories of Erik Erikson<br/> Jungian Theory 147 (1)<br/> Archetypes 147 (1)<br/> The Collective Unconscious 148 (1)<br/> The Myth of the Hero 148 (1)<br/> The Anima and the Animus 149 (1)<br/> The Shadow Element in the Psyche 150 (2)<br/> Psychoanalytic Criticism: Applications 152 (1)<br/> and Exercises<br/> Conclusions 152 (1)<br/> Further Reading 153 (2)<br/> PART III QUALITATIVE RESEARCH METHODS 155 (74)<br/> 7 Interviews 157 (22)<br/> The Prisoner Interviews Number Two 157 (2)<br/> What Is an Interview? 159 (1)<br/> Four Kinds of Research Interviews 160 (1)<br/> Why We Use Interviews 161 (1)<br/> How to Interview People 162 (2)<br/> Questions Investigative Reporters Ask 164 (3)<br/> The Structure of Conversations and 167 (2)<br/> Interviews<br/> Transcribing Tapes 169 (1)<br/> Making Sense of Transcribed Interviews 169 (1)<br/> Coding 170 (3)<br/> Problems With Interview Material 173 (2)<br/> Interviews: Applications and Exercises 175 (1)<br/> Conclusions 175 (1)<br/> Further Reading 175 (4)<br/> 8 Historical Analysis 179 (18)<br/> What Is History? 179 (3)<br/> History as Metadiscipline or Specialized 182 (1)<br/> Subject<br/> Is History Objective, Subjective, or a 183 (1)<br/> Combination of the Two?<br/> Kinds of Historical Research 184 (1)<br/> The Problem of Writing History 185 (2)<br/> The Problem of Meaning 187 (1)<br/> Historical Periods 188 (1)<br/> Baudrillard and Jameson on Postmodernism 189 (1)<br/> The Historical and the Comparative 190 (1)<br/> Approach<br/> History Is an Art, Not a Science 191 (1)<br/> Doing Historical Research 191 (2)<br/> Historical Analysis: Applications and 193 (1)<br/> Exercises<br/> Conclusions 194 (1)<br/> Further Reading 194 (3)<br/> 9 Ethnomethodological Research 197 (18)<br/> Defining Ethnomethodology 198 (3)<br/> Garfinkel's Ingenious and Mischievous 201 (2)<br/> Research<br/> Using Ethnomethodology in Media and 203 (1)<br/> Communication Research<br/> Metaphors and Motivation 204 (1)<br/> Love Is a Game 205 (1)<br/> Humorists as Code Violators 206 (3)<br/> Techniques of Humor 209 (1)<br/> Ethnomethodology and the Communication 210 (1)<br/> Process<br/> Ethnomethodological Research: 210 (2)<br/> Applications and Exercises<br/> Conclusions 212 (1)<br/> Further Reading 212 (3)<br/> 10 Participant Observation 215 (14)<br/> Defining Participant Observation 216 (2)<br/> Significant Considerations When Doing 218 (3)<br/> Participant Observation<br/> A Case Study of Participant Observation: 221 (1)<br/> Readers of Romance Novels<br/> Problems With Participant Observation 222 (1)<br/> The Problem of Focus 222 (1)<br/> The Problem of Observers Affecting 223 (1)<br/> Behavior<br/> The Problem of Unrecognized Selectivity 223 (1)<br/> The Problem of Mind Reading 223 (1)<br/> The Problem of Validity 224 (1)<br/> Benefits of Participant Observation 224 (1)<br/> Studies<br/> Making Sense of Your Findings 224 (1)<br/> Dealing With Actions 225 (1)<br/> Dealing With What People Think 225 (1)<br/> Using Concepts to Interpret Your Findings 225 (1)<br/> An Ethical Dilemma 226 (1)<br/> Ethics and Research Involving Humans 226 (1)<br/> Participant Observation: Applications and 227 (1)<br/> Exercises<br/> Conclusions 227 (1)<br/> Further Reading 228 (1)<br/> PART IV QUANTITATIVE RESEARCH METHODS 229 (80)<br/> 11 Content Analysis 231 (16)<br/> Defining Content Analysis 232 (1)<br/> Why We Make Content Analyses 233 (2)<br/> Methodological Aspects of Content Analysis 235 (2)<br/> Aspects of Violence 237 (2)<br/> Advantages of Content Analysis as a 239 (1)<br/> Research Method<br/> Difficulties in Making Content Analyses 240 (1)<br/> Content Analysis Step by Step 241 (2)<br/> Content Analysis: Applications and 243 (1)<br/> Exercises<br/> Conclusions 244 (1)<br/> Further Reading 244 (3)<br/> 12 Surveys 247 (26)<br/> Defining Surveys 248 (1)<br/> Kinds of Surveys: Descriptive and Analytic 249 (1)<br/> The VALS Typology Survey 250 (2)<br/> Methods of Data Collection 252 (1)<br/> Advantages of Survey Research 253 (2)<br/> Problems With Surveys 255 (1)<br/> Surveys and the 2012 Presidential Election 256 (1)<br/> A Note on Media Usage Surveys: Shares and 257 (1)<br/> Ratings<br/> Open-Ended and Closed-Ended Survey 258 (1)<br/> Questions<br/> Writing Survey Questions 259 (3)<br/> Making Pilot Studies to Pretest Surveys 262 (1)<br/> Conducting Online Surveys 262 (1)<br/> Samples 263 (2)<br/> Obtaining Random Samples 265 (1)<br/> Simple Random Samples 265 (1)<br/> Stratified Random Samples 266 (1)<br/> Clustered Samples 267 (1)<br/> Evaluating Survey Accuracy 268 (2)<br/> Surveys: Applications and Exercises 270 (1)<br/> Conclusions 270 (1)<br/> Notes 271 (1)<br/> Further Reading 271 (2)<br/> 13 Experiments 273 (14)<br/> Everyday Experimentation 274 (1)<br/> Defining Experiments 275 (1)<br/> The Structure of an Experiment 275 (3)<br/> The Hawthorne Effect 278 (1)<br/> Advantages of Experiments 279 (1)<br/> Disadvantages of Experiments 279 (1)<br/> The "Black Rats" Case and Experimental 280 (1)<br/> Fraud<br/> A Checklist on Experimental Design 280 (1)<br/> What's an Experiment and What Isn't? 281 (2)<br/> Experiments: Applications and Exercises 283 (1)<br/> Conclusions 283 (1)<br/> Further Reading 284 (3)<br/> 14 A Primer on Descriptive Statistics<br/> with Felianka Kaftandjieva 287 (1)<br/> Levels of Measurement 288 (1)<br/> Descriptive Statistics 289 (1)<br/> Frequency Distribution 289 (3)<br/> Measures of Central Tendency 292 (1)<br/> The Mean 293 (1)<br/> The Median 294 (1)<br/> The Mode 295 (1)<br/> Measures of Dispersion 296 (1)<br/> Range 296 (1)<br/> Standard Deviation 296 (2)<br/> The Normal or Bell-Shaped Curve 298 (3)<br/> The Problems With Ratings 301 (1)<br/> A Cautionary Note on Statistics 301 (1)<br/> Statistics and Comparisons 302 (1)<br/> Data on Media Use in America 303 (2)<br/> Smartphones 305 (1)<br/> The Problem of Interpretation 306 (1)<br/> Statistics: Applications and Exercises 306 (1)<br/> Conclusions 307 (1)<br/> Note 307 (1)<br/> Further Reading 307 (2)<br/> PART V PUTTING IT ALL TOGETHER 309 (28)<br/> 15 Nineteen Common Thinking Errors 311 (10)<br/> Common Fallacies 313 (4)<br/> Conclusions 317 (1)<br/> Further Reading 318 (3)<br/> 16 Writing Research Reports 321 (16)<br/> Keeping a Journal 323 (1)<br/> A Trick for Organizing Reports 324 (1)<br/> The Secret: One Idea per Slip of Paper 325 (1)<br/> Outlines, First Drafts, and Revisions 325 (1)<br/> Writing Research Reports 326 (2)<br/> The IMRD Structure of Quantitative 328 (2)<br/> Research Reports<br/> Writing Correctly: Avoiding Some Common 330 (3)<br/> Problems<br/> Academic Writing Styles 333 (1)<br/> A Checklist for Planning Research and 333 (2)<br/> Writing Reports<br/> Conclusions 335 (1)<br/> Further Reading 336 (1)<br/>References 337 (6)<br/>Glossary 343 (16)<br/>Index 359 (6)<br/>About the Author 365<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Mass media |
| General subdivision |
Research |
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Methodology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Communication |
| General subdivision |
Research |
| -- |
Methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
