简明广告学使用教程 , jian ming guang gao xue shi yong jiao cheng / (Record no. 18049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | HCC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250127173003.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 7301067526 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | HCC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | SH 497 ZHD |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 张浩达 |
| 245 00 - TITLE STATEMENT | |
| Title | 简明广告学使用教程 , jian ming guang gao xue shi yong jiao cheng / |
| Remainder of title | Introduction to Advertising |
| Statement of responsibility, etc | 张浩达、萧雁蛩 著 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 第1版 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | 北京 : |
| Name of publisher, distributor, etc | 北京大学出版社 |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 337 pages ; |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | Advertisement |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| Personal name | 广告 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 广告学 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 高等学校 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | 教材 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | 萧雁蛩 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | HCUC LIBRARY - CHINESE COLLECTION | HCUC LIBRARY - CHINESE COLLECTION | Open Shelf | 19/04/2006 | Xuelin-1291 | 30.00 | 497 ZHD | 63923 | 10/01/2014 | 1 | 10/01/2014 | Books |
