The media of mass communication /
Vivian, John.
The media of mass communication / John Vivian. - 11th ed., International ed. - Upper Saddle River, N.J. : Pearson Education, c2013. - xxvi, 478 p. : ill. (some col.) ; 28 cm.
Includes index.
9780205876457 0205876455
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication --Technological innovations.
Mass media and culture.
302.23 VIV
The media of mass communication / John Vivian. - 11th ed., International ed. - Upper Saddle River, N.J. : Pearson Education, c2013. - xxvi, 478 p. : ill. (some col.) ; 28 cm.
Includes index.
9780205876457 0205876455
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication --Technological innovations.
Mass media and culture.
302.23 VIV
