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Principles of marketing : a global perspective /

Principles of marketing : a global perspective / Philip Kotler ... [et al.]. - Singapore : Prentice Hall, 2009. - xxvii, 670 p. : col. ill. ; 28 cm.

Includes bibliographical references (p. [619]-639) and indexes.

ISBN: 9789810679521 9810679521

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 PRI

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