The ultimate marketing plan : target you audience! Get out your message! build you brand! /
Kennedy, Dan S., 1954-
The ultimate marketing plan : target you audience! Get out your message! build you brand! / Dan S. Kennedy. - 4th ed. - Avon, Mass. : Adams Business, c2011. - xiv, 226 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781440511844
Marketing--United States.
Sales promotion--United States.
Direct marketing--United States.
658.802 KEN
The ultimate marketing plan : target you audience! Get out your message! build you brand! / Dan S. Kennedy. - 4th ed. - Avon, Mass. : Adams Business, c2011. - xiv, 226 p. : ill. ; 22 cm.
Includes bibliographical references and index.
9781440511844
Marketing--United States.
Sales promotion--United States.
Direct marketing--United States.
658.802 KEN
