The copywriter's handbook : a step-by-step guide to writing copy that sells /
Bly, Robert W.
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 3rd ed. - New York : Henry Holt, 2005. - xvii, 410 p. ; 20 cm.
Includes bibliographical references (p. [393]-397) and index.
9780805078046
Advertising copy.
Business writing.
808.066659 BLY
The copywriter's handbook : a step-by-step guide to writing copy that sells / Robert W. Bly. - 3rd ed. - New York : Henry Holt, 2005. - xvii, 410 p. ; 20 cm.
Includes bibliographical references (p. [393]-397) and index.
9780805078046
Advertising copy.
Business writing.
808.066659 BLY
