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Media planning : a practical guide /

Surmanek, Jim.

Media planning : a practical guide / Jim Surmanek. - 3rd ed. - Lincolnwood, Ill., USA : NTC Business Books, c1996. - xii, 209 p. : ill., 23 cm.

Includes bibliographical references and index.

ISBN: 0844235121 9780844235127

Subjects--Topical Terms:
Advertising media planning--United States.

Dewey Class. No.: 659.111 SUR

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