Services marketing : integrating customer focus across the firm /
Zeithaml, Valarie A.,
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University. - Eighth Edition. International Student Edition - LLC, Dubuque, IA, McGraw Hill ©2024 - xxvi, 531 pages ill., 25cm
Revised edition of the authors' Services marketing, [2018]
Includes index.
"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
Ages 18+ McGraw Hill LLC Grades 10-12 McGraw Hill LLC
9781266287152
Service industries--Marketing.
Customer services.
Marketing.
658.8 ZEI
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University. - Eighth Edition. International Student Edition - LLC, Dubuque, IA, McGraw Hill ©2024 - xxvi, 531 pages ill., 25cm
Revised edition of the authors' Services marketing, [2018]
Includes index.
"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
Ages 18+ McGraw Hill LLC Grades 10-12 McGraw Hill LLC
9781266287152
Service industries--Marketing.
Customer services.
Marketing.
658.8 ZEI
