Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 10th ed., International ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. - xxix, 661, [76] p. : ill. (some col.) ; 28 cm.

Includes bibliographical references and indexes.

0131212761 9780131212763


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