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Role of parasocial interaction with an influencers affecting purchasing intention among Generation Z /

Denise Hee

Role of parasocial interaction with an influencers affecting purchasing intention among Generation Z / Denise Hee - Pulau Pinang : HCUC 2023 - 32 pages : color illustrations ; 30 cm

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Role of parasocial interaction with an influencers affecting purchasing intention among Generation Z /

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