Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes index.
9780071214254
Advertising.
659.1 ARE/C2
Contemporary advertising / William F. Arens. - 9th ed. - Boston : McGraw-Hill/Irwin, c2004. - xlii, 617, [62] p. : ill. (some col.) ; 28 cm. + 1 CD-ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing .
Includes index.
9780071214254
Advertising.
659.1 ARE/C2
