Using mass communication theory /

McCombs, Maxwell E.

Using mass communication theory / Maxwell E. McCombs, Lee B. Becker. - Englewood Cliffs, N.J. : Prentice-Hall, c1979. - x, 148 p. : ill. ; 23 cm. - Prentice-Hall perspectives in mass communication . - Prentice-Hall perspectives in mass communication .

Includes index.

Bibliography: p. 135-143.

0139397027


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