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Consumer behaviour : applications in marketing. /

East,Robert 1940

Consumer behaviour : applications in marketing. / Robert East; Jaywant Singh; Malcolm Wright; Marc Vanhuele - Fourth edition - Los Angeles : SAGE, ©2022. - xii, 357pages, ill., col., 24cm

Includes bibliographical references and index.

ISBN: 9781529730838

Subjects--Topical Terms:
Consumer behavior;
Marketing;

Dewey Class. No.: 658.8342 EAS

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