Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R Solomon - Thirteenth edition, global edition - Harlow (England) : Pearson 2020 - XXII, 640 p. : il. ; 26 cm

Includes bibliographical references and index.

9781292318103


Consumer behavior.
Marketing -- --Psychological aspects.

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