Consumer behavior : buying, having, and being /
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R Solomon - Thirteenth edition, global edition - Harlow (England) : Pearson 2020 - XXII, 640 p. : il. ; 26 cm
Includes bibliographical references and index.
9781292318103
Consumer behavior.
Marketing -- --Psychological aspects.
658.8 SOL
Consumer behavior : buying, having, and being / Michael R Solomon - Thirteenth edition, global edition - Harlow (England) : Pearson 2020 - XXII, 640 p. : il. ; 26 cm
Includes bibliographical references and index.
9781292318103
Consumer behavior.
Marketing -- --Psychological aspects.
658.8 SOL