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Marketing research /

Burns, Alvin C.,

Marketing research / Alvin C Burns; Ann Veeck - Ninth edition - Harlow, England Pearson 2020 - 523 pages, ill., col., 26cm

Includes bibliographical references and indexes.

ISBN: 9781292318042

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 BUR

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