Branding : [brand strategy, design, and implementation of corporate and product identity] /

Vaid, Helen.

Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid. - 1st ed. - New York, N.Y. : Watson-Guptill, 2003. - 192 p. : col. ill. ; 24 cm. - Design directories .

Includes index.

9780823058624


Branding (Marketing)
Brand name products--Management.

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