Branding : [brand strategy, design, and implementation of corporate and product identity] /
Vaid, Helen.
Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid. - 1st ed. - New York, N.Y. : Watson-Guptill, 2003. - 192 p. : col. ill. ; 24 cm. - Design directories .
Includes index.
9780823058624
Branding (Marketing)
Brand name products--Management.
658.827 VAL
Branding : [brand strategy, design, and implementation of corporate and product identity] / Helen Vaid. - 1st ed. - New York, N.Y. : Watson-Guptill, 2003. - 192 p. : col. ill. ; 24 cm. - Design directories .
Includes index.
9780823058624
Branding (Marketing)
Brand name products--Management.
658.827 VAL