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Social media for strategic communication : creative strategies and research-based applications /

Freberg, Karen June,

Social media for strategic communication : creative strategies and research-based applications / Karen Freberg. - Los Angeles : SAGE, 2019 - xx, 313 pages : illustrations ; 26 cm

Includes bibliographical references and index.

ISBN: 9781506387109

Subjects--Topical Terms:
Social media.
Communication.
Internet in publicity.
Persuasion (Psychology)

Dewey Class. No.: 302.231 FRE

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Social media for strategic communication : creative strategies and research-based applications /

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