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Where the suckers moon : the life and death of an advertising campaign /

Rothenberg, Randall.

Where the suckers moon : the life and death of an advertising campaign / Randall Rothenberg. - New York : Vintage Books, c1995 - 479 pages : 21 cm.

ISBN: 9780679740421

Subjects--Topical Terms:
Weiden & Kennedy --Case studies
Advertising--United States.
Advertising campaigns--United States.
Advertising agencies--United States.
Advertising --Automobiles--United States--Case studies.

Dewey Class. No.: 659.196292

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Where the suckers moon : the life and death of an advertising campaign /

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