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Management of electronic and digital media /

Albarran, Alan B.,

Management of electronic and digital media / Alan B. Albarran, University of North Texas. - Sixth edition. - Boston, MA : Cengage Learning, ©2017 - xxvi, 339 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781305077560

Subjects--Topical Terms:
Mass media--Management.
Digital media--Management.

Dewey Class. No.: 384.068

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