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The handbook of online and social media research : tools and techniques for market researchers /

Poynter, Ray.

The handbook of online and social media research : tools and techniques for market researchers / by Ray Poynter. - New York : Wiley, 2010. - 441 pages : illustration ; 26 cm.

ISBN: 9780470710401 (hardback)

Subjects--Topical Terms:
Marketing research.
Social media.
Internet searching.

Dewey Class. No.: 658.83

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The handbook of online and social media research : tools and techniques for market researchers /

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