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Consumer behaviour : applications in marketing /

East, Robert.

Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright & Marc Vanhuele, - 3rd edition. - Thousand Oaks, CA : Sage Publication Inc., 2017. - 350 pages : 23 cm.

ISBN: 9781473919501 (alk. paper)

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--Psychological aspects.
Consumer behavior --Social aspects.

Dewey Class. No.: 658.8342

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