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Marketing in Asia /

Kerin, Roger A.

Marketing in Asia / Roger A Kerin; Geok Theng Lau; Steven William Hartley; William Rudelius - 3rd edition. - [Singapore] : McGraw-Hill Education, ©2015. - xlix, 812 pages : colour, illustrations ; 28 cm.

ISBN: 9789814595032

Subjects--Topical Terms:
Marketing--Asia.
Export marketing--Asia.

Dewey Class. No.: 658.8

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