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Broadcast/cable copywriting /

Orlik, Peter B.

Broadcast/cable copywriting / Peter B. Orlik. - 6th ed. - Boston : Allyn and Bacon, c1998. - xviii, 492 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780205271436

Subjects--Topical Terms:
Broadcasting--Authorship.
Broadcast advertising.

Dewey Class. No.: 808.066791 ORL

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