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Marketing today /

Oliver, Gordon, 1941-

Marketing today / Gordon Oliver. - 4th ed. - London ; New York : Prentice Hall, 1995. - xv, 575 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780132030014

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 OLI

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