Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services /
O'Keefe, Steve, 1959-
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm.
Includes index.
9780471161752
Internet in publicity.
Internet advertising.
659.0285467 OKE
Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm.
Includes index.
9780471161752
Internet in publicity.
Internet advertising.
659.0285467 OKE