Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services /

O'Keefe, Steve, 1959-

Publicity on the Internet : creating successful publicity campaigns on the Internet and the commercial online services / Steve O'Keefe. - New York : John Wiley & Sons, c1997. - xiii, 401 p. : ill. ; 24 cm.

Includes index.

9780471161752


Internet in publicity.
Internet advertising.

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