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NEW MARKETING IMPERATIVES: INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGE

YOVOVICH B G

NEW MARKETING IMPERATIVES: INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGE - 0 - USA PRENTICE HALL 1995

ISBN: 0133110516

Dewey Class. No.: 658.8 YOV

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NEW MARKETING IMPERATIVES: INNOVATIVE STRATEGIES FOR TODAY'S MARKETING CHALLENGE

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