Marketing research /
Lehmann, Donald R.
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. - Reading, MA : Addison-Wesley, c1998. - xx, 780 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780321014160
Marketing research.
658.83 LEH
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. - Reading, MA : Addison-Wesley, c1998. - xx, 780 p. : ill. ; 25 cm.
Includes bibliographical references and indexes.
9780321014160
Marketing research.
658.83 LEH
