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Creative strategy in advertising /

Jewler, A. Jerome.

Creative strategy in advertising / A. Jerome Jewler, Bonnie L. Drewniany. - 6th ed. - Belmont, CA : Wadsworth Pub. Co., c1998. - xiv, 322 p. : ill. ; 26 cm.

Includes bibliographical references (p. [312]-316) and index.

ISBN: 9780534522636

Subjects--Topical Terms:
Advertising copy.
Advertising layout and typography.

Dewey Class. No.: 659.132 JEW

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