Advertising : principles and practice /
Wells, William, 1926-
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxv, 815 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780137228690
Advertising.
659.1 WEL
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. - 3rd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1995. - xxv, 815 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and index.
9780137228690
Advertising.
659.1 WEL
