Advertising and sales promotion strategy /
Tellis, Gerard J., 1950-
Advertising and sales promotion strategy / Gerard J. Tellis. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 483 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
9780321014115
Advertising.
Sales promotion.
Marketing--Management.
658.82 TEL
Advertising and sales promotion strategy / Gerard J. Tellis. - Reading, Mass. : Addison-Wesley, 1998. - xvii, 483 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references and indexes.
9780321014115
Advertising.
Sales promotion.
Marketing--Management.
658.82 TEL
