Design and marketing of new products /
Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xxvii, 701 p. : ill. ; 24 cm.
Includes bibliographical references (p. 667-692) and index.
9780132015677
New products.
Industrial design--United States.
658.575 URB
Design and marketing of new products / Glen L. Urban, John R. Hauser. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, c1993. - xxvii, 701 p. : ill. ; 24 cm.
Includes bibliographical references (p. 667-692) and index.
9780132015677
New products.
Industrial design--United States.
658.575 URB
