Improving the performance of sponsorship /
Kolah, Ardi.
Improving the performance of sponsorship / Ardi Kolah. - New York, : Routledge, Taylor & Francis Group, 2015. - 320 pages ; 24 cm.
Includes bibliographical references and index.
9780415637893 (pbk)
Corporate sponsorship.
Marketing.
Branding (Marketing).
659.285
Improving the performance of sponsorship / Ardi Kolah. - New York, : Routledge, Taylor & Francis Group, 2015. - 320 pages ; 24 cm.
Includes bibliographical references and index.
9780415637893 (pbk)
Corporate sponsorship.
Marketing.
Branding (Marketing).
659.285
