Event sponsorship /

McDonnell, Ian.

Event sponsorship / Ian McDonnell and Malcolm Moir. - New York : Routledge/Taylor & Francis Group, 2014. - xiii, 143 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

9780415533881 (softcover)


Special events--Management--Case studies.
Corporate sponsorship--Case studies.

394.2068

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