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Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development /

Lerman, Scott,

Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development / Scott Lerman. - First edition. - Blue Ash, Ohio : HOW Books, an imprint of F+W Media, Inc., 2013. - 199 pages : color illustrations ; 21 cm.

Includes bibliographical references (p. 191) and index.

ISBN: 9781440331435

Subjects--Topical Terms:
Branding (Marketing).

Dewey Class. No.: 658.827

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Building Better Brands : a Comprehensive Guide to Brand Strategy and Identity Development /

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