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Designing brand identity : an essential guide for the entire branding team /

Wheeler, Alina,

Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - Fifth edition. - Hoboken, New Jersey : John Wiley & Sons, Inc., 2018. - xi, 324 pages : illustration ; 27 cm.

Includes bibliographical references and index.

ISBN: 9781118980828

Subjects--Topical Terms:
Brand name products.
Branding (Marketing).
Trademarks--Design.
Advertising--Brand name products.

Dewey Class. No.: 658.827

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Designing brand identity : an essential guide for the entire branding team /

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