The marketer's guide to successful package design /
Meyers, Herbert M.
The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner. - Lincolnwood (Chicago), Ill. : NTC Business Books, c1998. - xvii, 281 p. : ill. ; 26 cm.
"American Marketing Association."
Includes bibliographical references (p. 269-272) and index.
9780844234380
Packaging.
Marketing.
Packaging--Design.
658.823
The marketer's guide to successful package design / Herbert M. Meyers, Murray J. Lubliner. - Lincolnwood (Chicago), Ill. : NTC Business Books, c1998. - xvii, 281 p. : ill. ; 26 cm.
"American Marketing Association."
Includes bibliographical references (p. 269-272) and index.
9780844234380
Packaging.
Marketing.
Packaging--Design.
658.823
