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Marketing communications : discovery, creation & conversations /

Fill, Chris,

Marketing communications : discovery, creation & conversations / Chris Fill, Sarah Turnbull. - Seventh edition. - Harlow, England : Pearson Education Limited, 2016. - xxxvi, 724 pages : illustrations ; 27 cm.

ISBN: 9781292092614

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.

Dewey Class. No.: 658.802

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Marketing communications : discovery, creation & conversations /

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