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Principles of marketing : an Asian perspective /

Kotler, Philip,

Principles of marketing : an Asian perspective / Philip Kotler ... [and 5 others]. - 4th edition. - Harlow : Pearson Education Limited, 2017. - xxiv, 750 pages : illustrations ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292089669

Subjects--Topical Terms:
Marketing--Asia.

Dewey Class. No.: 658.870095

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Principles of marketing : an Asian perspective /

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