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Public relations : strategies and tactics /

Wilcox, Dennis L.

Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron, Bryan H. Reber. - 11th ed., Global ed. - Boston : Pearson, c2015. - 624 pages : color illustrations ; 27 cm.

Includes bibliographical references (pages 597-603) and index.

ISBN: 9781292056586

Subjects--Topical Terms:
Public relations.

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