Public Relations Writing: the essentials of style and format /

Bivins, Thomas H. (Thomas Harvey).

Public Relations Writing: the essentials of style and format / Thomas H. Bivins - 8th ed., International ed. - New York : McGraw-Hill Education, 2014. - xiii, 329 p. : ill. ; 24 cm.

Includes index.

Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of "Writing" is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

9781259060373


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