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广告运动策略新论 , guang gao yun dong ce lue xin lun /

（美）丹。E.舒尔茨

广告运动策略新论 , guang gao yun dong ce lue xin lun / （美）丹。E.舒尔茨等著 , 刘毅志编译 - 第1版 - 北京 : 中国友谊出版社 1991 - 上册:307 pages ; | 下册:369 pages ; - 现代广告学名著丛书 .

共上下两册

ISBN: 7505701460

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Dewey Class. No.: SH 497 SEC/V1

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广告运动策略新论 , guang gao yun dong ce lue xin lun /

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