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Persuasive communication campaigns /

Pfau, Michael.

Persuasive communication campaigns / Michael Pfau, Roxanne Parrott. - Boston : Allyn and Bacon, c1993. - 434 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0205139779 9780205139774

Subjects--Topical Terms:
Advocacy advertising.
Advertising campaigns.
Electioneering.
Campaign speeches.
Communication.
Persuasion (Psychology)

Dewey Class. No.: 302.2 PFA

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