Media writing : a practical introduction / Craig Batty and Sandra Cain.

Includes bibliographical references and index.

Machine generated contents note: Introduction: What is Media Writing? -- Print Journalism: Newspapers -- Print Journalism: Magazines -- Broadcast Journalism -- Public Relations and Media Relations -- Copywriting and Advertising -- Screenwriting: Fiction -- Screenwriting: Fact -- Digital Presence.

"Media Writing: A Practical Introduction is a lively and critically-enriched book that adopts current pedagogical and real-world practices to introduce readers successfully to the understanding and application of writing for the media. With case studies to illustrate its concepts, this introductory text merges theory and practice to provide students with a critical vocabulary that will enhance discussions of key media practices and texts and enable them to communicate effectively throughout a variety of media. Craig Batty and Sandra Cain employ a range of scholarly principles, practical tools and applied case studies to offer a grounded and contemporary understanding of writing to cover a broad selection of creative industries: print and broadcast journalism; public relations and media relations; advertising and copywriting: fictional and factual screenwriting. An essential resource for journalism, media and creative writing students, Media Writing offers a rich insight into how the creative industries interact with digital technology.Student-focused and hands-on, this introduction is full of handy hints, tips and guidelines for students looking to communicate effectively throughout a variety of media"--Provided by publisher.