Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University, Martin Mende, Florida State University.
Material type:
TextPublication details: LLC, Dubuque, IA, McGraw Hill ©2024Edition: Eighth Edition. International Student EditionDescription: xxvi, 531 pages ill., 25cmISBN: - 9781266287152
- 658.8 ZEI
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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HCUC LIBRARY - ENGLISH COLLECTION Open Shelf | 658.8 ZEI (Browse shelf(Opens below)) | 1 | Available | 09196 |
Revised edition of the authors' Services marketing, [2018]
Includes index.
"This edition is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
Ages 18+ McGraw Hill LLC
Grades 10-12 McGraw Hill LLC
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