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International brand strategy : a guide to achieving global brand growth / Sean Duffy.

By: Material type: TextTextPublication details: New York, NY : Kogan Page, 2021.Description: xxx, 241 pages ; 25 cmISBN:
  • 9781789666298
Subject(s): DDC classification:
  • 658.84 DUF
Summary: Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.
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Item type Current library Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 658.84 DUF (Browse shelf(Opens below)) 1 Available 08825

Include bibliographical references and index

Allow your brand to thrive globally with this clear and straightforward guide to achieving success in international markets. Helps readers adapt domestic strategy, avoid common pitfalls, and seize market opportunities.

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