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Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.

By: Material type: TextTextPublication details: San Francisco : Berrett-Koehler Publishers, 2014.Description: 98 pages : illustrations ; 22 cmISBN:
  • 9781626561861 (paperback)
Subject(s): DDC classification:
  • 23  658.827
Summary: "Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books HCUC LIBRARY - ENGLISH COLLECTION Open Shelf 658.827 WAT (Browse shelf(Opens below)) 1 Available 08216

Includes index.

"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"--

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